Logistics Infrastructure and Marketing Strategies for Port Competitiveness

  • Andrés Castellanos Ramírez Universidad del Norte
  • Jahir Enrique Lombana Coy Universidad del Norte
  • Mauricio Ortiz Velásquez Universidad del Norte
Keywords: Competitiveness, Logistics, Markets, Infrastructure, Marketing

Abstract

The internationalization processes of economies have led to a struggle for markets and raised them serious difficulties for companies to conquer them, and their goods to become internationally accepted. Ports, as development places of foreign trade activities supported by a set of infrastructure, are key links in the setting of competitive supply chains. This work reflects the current status of the country’s logistic, as a support of seaports marketing and competitiveness in the commercialization of goods abroad.

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Published
2015-07-01
How to Cite
Castellanos Ramírez, A., Lombana Coy, J. E., & Ortiz Velásquez, M. (2015). Logistics Infrastructure and Marketing Strategies for Port Competitiveness. Revista De Economía & Administración, 12(2). Retrieved from https://revistas.uao.edu.co/ojs/index.php/REYA/article/view/101
Section
Artículos