Analysis of the Implementation of the Balanced Scorecard as Diagnostic Tool Adapted to Micro-sized enterprises

  • Francia Milena Suárez Fundación Universitaria Católica Lumen Gentium
  • María Fernanda González Fundación Universitaria CatólicaLumen Gentium
Keywords: Balanced Scorecard, Micro-enterprise, Business Needs

Abstract

Micro-sized enterprises have a very low degree of organization and management, which puts them at disadvantage. Therefore, special attention to meet their needs for performance and growth is required. In this article, an analysis of the implementation of the Balanced Scorecard as a tool adapted for the diagnosis of micro-sized enterprises in the commune 7 in Cali (Colombia) is developed, so that these productive units can have the benefits of this methodology. Ninety-four
surveys were conducted and the information was analyzed with SPSS. The results obtained allow us to characterize the micro-sized companies in this commune, which is an indication that this methodology is flexible and it can be adapted to micro-sized enterprises; this expands options for microentrepreneurs, so that they can structure their businesses; thus, this allows organizational growth and sustainability.

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Author Biographies

Francia Milena Suárez, Fundación Universitaria Católica Lumen Gentium

Especialista en Docencia para la Educación Superior. Docente Investigadora, Grupo GIPEST Fundación
Universitaria Católica Lumen Gentium, Facultad de Ciencias Empresariales, Cali – Colombia. 

María Fernanda González, Fundación Universitaria CatólicaLumen Gentium

Magíster en Dirección Estratégica. Docente Investigadora, Grupo GIPEST. Fundación Universitaria Católica
Lumen Gentium, Facultad de Ciencias Empresariales, Cali – Colombia.

Published
2019-08-04
How to Cite
Suárez, F. M., & González, M. F. (2019). Analysis of the Implementation of the Balanced Scorecard as Diagnostic Tool Adapted to Micro-sized enterprises. Revista De Economía & Administración, 14(1), 100-110. Retrieved from https://revistas.uao.edu.co/ojs/index.php/REYA/article/view/33
Section
Artículos