Corporate Social Responsibility for Msmes: a Scenario of Methodological Compliance for Sustainable Development

Abstract

The implementation of Corporate Social Responsibility (CSR) as a tool for sustainable management strengthens the environmental, social, and economic initiatives in companies and improves the corporate image among stakeholders, creating competitive advantage in the global context. Taking into consideration the above, the objective of this research is to elucidate the use of socially responsible management in the methodology of best practices in a sample of 30 MSMEs in Bucaramanga. From the results of research, it is highlighted that 45% of MSMEs under study exert leadership in meeting socially responsible goals and targets, but it is required a greater integration of MSMEs to work for the satisfaction of the stakeholders.