INTERNACIONALIZACIÓN DE “STARTUPS” COLOMBIANAS: NUEVAS PERSPECTIVAS
Resumo
The objective of this paper is to complement the material about the Colombian entrepreneurial landscape. Primary data was collected and analyzed through an online perception survey to better understand the dynamics of internationalization. This study offers a holistic insight into the internationalization of Colombian startups by comparing their behavior and patterns with the internationalization of Colombian Multilatinas. The study shows how Colombian startups could follow the path of Chilean Born Globals by presenting their most decisive factors of success and how Colombian startups are standing compared to them. Results are compared with previous research on Colombian Multilatinas, (Gonzalez-Perez, M. A., & Velez-Ocampo, J. F., 2014) and show that development level of the target market is the second important aspect to factors which play equally to multinational. In contrast to MNE, cultural proximity seems to have a higher impact on internationalization decisions of entrepreneurs.
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Referências
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__________. (2008). The multinationalization of developing country MNEs: The case of multilatinas. Journal of International Management, 14(2), 138-154. DOI:10.1016/j.intman.2007.09.001
__________. (2011). Selecting the country in which to start internationalization: The non-sequential internationalization model. Journal of World Business, 46(4), 426-437. DOI:10.1016/j.jwb.2010.10.003
Cuervo-Cazurra, A., & Narula, R. (2015). A set of motives to unite them all? revisiting the principles and typology of MNE motives. Multinational Business Review, 23(1), 2-14.
Cuervo-Cazurra, A., Narula, R., & Annique Un, C. (2015). Internationalization motives: Sell more, buy better, upgrade and escape. Multinational Business Review, 23(1), 25-35. doi:10.1108/MBR-02-2015-0009
Dunning, J. H. (2000). The eclectic paradigm as an envelope for economic and business theories of MNE activity. International Business Review, 9(2), 163-190. https://doi.org/10.1016/S0969-5931(99)00035-9
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Fabian, F., Molina, H., & Labianca, G. (2009). Understanding decisions to internationalize by small and medium-sized firms located in an emerging market. Management International Review, 49(5), 537-563.
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Gonzalez-Perez, M. A., & Velez-Ocampo, J. F. (2014). Targeting one's own region: Internationalisation trends of Colombian multinational companies. European Business Review, 26(6), 531-551.
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INNpulsa Colombia., & Universidad Nacional de Colombia. (2019). Mapeo e Infografía. Ecosistemas regionales del emprendimiento en Colombia. https://www.innpulsacolombia.com/sites/default/files/documentos-recursos-pdf/2.2_mapeo_e_infografia.pdf
Johanson, J., & Vahlne, J. E. (1977) The internationalization process of the firm – A model of knowledge. Journal of International Business Studies, 8(Spring), 23-32.
Johanson, J., & F. Wiedersheim-Paul (October, 1975): The internationalization of the firm. Four Swedish cases. Journal of Management Studies, 12(3), 305-323. https://doi.org/10.1111/j.1467-6486.1975.tb00514.x
Martell, L. (2010). Globalization: beyond internationalization, liberalization and universalization? In L. Martell (Ed.), The sociology of globalization (pp. 9-17). Polity Press.
Miyata, Y. (2014). Eclectic paradigm OLI framework or model. http://de.slideshare.net/youichimiyata5/eclectic-paradigm-dunning
Ochoa-Giraldo, S. M., Gurusamy, G., & Gonzalez-Perez, M. A. (2014). Internationalization of a Software Firm in Colombia – Case Study Sophos Nanking Solutions. Journal of Technology, Managment & Innovation, 9(3), 169-181. https://doi.org/10.4067/S0718-27242014000300013
Oppenheimer, A. (2014). ¡Crear o morir!: La esperanza de Latinoamérica y las cinco claves de la innovación. Penguin Random House Grupo Editorial.
Perraton, J., Goldblatt, D., Held, D., & McGrew, A. (1997). The globalisation of economic activity. New Political Economy, 2(2), 257-277.
Rennie, M. W. (1993). Global Competitiveness: Born Global. McKinsey Quarterly, 4, 45-52.
Restrepo Morales, J. A., & Vanegas López, J. G. (2015). Internacionalización de las pymes: Análisis de recursos y capacidades internas mediante lógica difusa. Contaduría y Administración, 60(4), 836-863. http://dx.doi.org/10.1016/j.cya.2015.07.008
Startup Ecosystem Map. (2020). https://www.startupblink.com/blog/about/
Startup Genome. (2021). Decoding Startup Success. https://startupgenome.com/
Sutter, M. B., Vasconcellos, E., & Polo, E. F. (2014). Internationalization strategies Adapted by natura in Latin America and Europe: An exploratory study with an emerging market company. African Journal of Business Management, 8(14), 561-571.
Trippel, A. (2015). Born globals: Darstellung und kritische würdigung. Ilmenauer Schriften Zur Betriebswirtschaftslehre, 1, 3-41.
van Tulder, R. (2015). Getting all motives right: A holistic approach to internationalization motives of companiesnull. Multinational Business Review, 23(1), 36-56. doi:10.1108/MBR-12-2014-0068
BBVA. (2020, 12 de noviembre). 25 entidades que te ayudarán en tu carrera de emprendedor en Colombia. https://www.bbva.com/es/sostenibilidad/25-entidades-te-ayudaran-carrera-emprendedor-colombia/
Barreto, H. (2016, March 26th). Así es como el software podría mantener el posconflicto en Colombia. Pulso. http://pulsosocial.com/2016/03/26/talento-e-innovacion-digital-posconflicto-colombia/
Benito, G. R. G. (2015). Why and how motives (still) matter. Multinational Business Review, 23(1), 15-24. doi:10.1108/MBR-02-2015-0005
Botero Mesa, J. F., Álvarez Pareja, F., & González-Pérez, M. A. (2012). Modelos de internacionalización para las pymes colombianas/ Internationalization models for Colombian SMEs. Ad-Minister, (20), 63-90.
Cancino, C. A. (2014). Rapid internationalization of SMEs: Evidence from born global firms in Chile. Innovar, 24(spe), 141-151.
Central Intelligence Agency [CIA]. (2016). The world factbook Colombia. https://www.cia.gov/the-world-factbook/countries/colombia/
Cornell INSEAD WIPO. (2015). The Global Innovation Index (GII) 2021. https://www.globalinnovationindex.org/content/page/data-analysis/
Cuervo-Cazurra, A. (2007). Sequence of value-added activities in the multinationalization of developing country firms. Journal of International Management, 13(3), 258-277. DOI:10.1016/j.intman.2007.05.009
__________. (2008). The multinationalization of developing country MNEs: The case of multilatinas. Journal of International Management, 14(2), 138-154. DOI:10.1016/j.intman.2007.09.001
__________. (2011). Selecting the country in which to start internationalization: The non-sequential internationalization model. Journal of World Business, 46(4), 426-437. DOI:10.1016/j.jwb.2010.10.003
Cuervo-Cazurra, A., & Narula, R. (2015). A set of motives to unite them all? revisiting the principles and typology of MNE motives. Multinational Business Review, 23(1), 2-14.
Cuervo-Cazurra, A., Narula, R., & Annique Un, C. (2015). Internationalization motives: Sell more, buy better, upgrade and escape. Multinational Business Review, 23(1), 25-35. doi:10.1108/MBR-02-2015-0009
Dunning, J. H. (2000). The eclectic paradigm as an envelope for economic and business theories of MNE activity. International Business Review, 9(2), 163-190. https://doi.org/10.1016/S0969-5931(99)00035-9
Programa de Transformación Productiva. (2016). ¿Qué es el programa de transformación productiva? https://www.ptp.com.co/contenido/contenido.aspx?catID=607&conID=1
Escandón Barbosa, D. M., & Hurtado Ayala, A. (2014). Factores que influyen en el desarrollo exportador de las pymes en Colombia. Estudios Gerenciales, 30(131), 172-183.
Escandón Barbosa, D. M., Rodríguez Orejuela, A., & Hernández Espallardo, M. (2013). La importancia de las capacidades dinámicas en las empresas born global colombianas. Cuadernos De Administración, 26(47), 141-163. https://doi.org/10.11144/Javeriana.cao26-47.icde
Fabian, F., Molina, H., & Labianca, G. (2009). Understanding decisions to internationalize by small and medium-sized firms located in an emerging market. Management International Review, 49(5), 537-563.
Geldres, V. V., Etchebarne, M. S., & Bustos, L. (2011). The impact of governmental export promotion on the firm's export performance. Academia. Revista Latinoamericana de Administración, (47), 1–17.
Gonzalez-Perez, M. A., & Velez-Ocampo, J. F. (2014). Targeting one's own region: Internationalisation trends of Colombian multinational companies. European Business Review, 26(6), 531-551.
Gómez, C. (2014). Colombia in the global videogame industry: More than an emerging industry in more than an emerging country (MIB) [Master Thesis, Universidad EAFIT]. https://bit.ly/3kTYDDj
INNpulsa Colombia., & Universidad Nacional de Colombia. (2019). Mapeo e Infografía. Ecosistemas regionales del emprendimiento en Colombia. https://www.innpulsacolombia.com/sites/default/files/documentos-recursos-pdf/2.2_mapeo_e_infografia.pdf
Johanson, J., & Vahlne, J. E. (1977) The internationalization process of the firm – A model of knowledge. Journal of International Business Studies, 8(Spring), 23-32.
Johanson, J., & F. Wiedersheim-Paul (October, 1975): The internationalization of the firm. Four Swedish cases. Journal of Management Studies, 12(3), 305-323. https://doi.org/10.1111/j.1467-6486.1975.tb00514.x
Martell, L. (2010). Globalization: beyond internationalization, liberalization and universalization? In L. Martell (Ed.), The sociology of globalization (pp. 9-17). Polity Press.
Miyata, Y. (2014). Eclectic paradigm OLI framework or model. http://de.slideshare.net/youichimiyata5/eclectic-paradigm-dunning
Ochoa-Giraldo, S. M., Gurusamy, G., & Gonzalez-Perez, M. A. (2014). Internationalization of a Software Firm in Colombia – Case Study Sophos Nanking Solutions. Journal of Technology, Managment & Innovation, 9(3), 169-181. https://doi.org/10.4067/S0718-27242014000300013
Oppenheimer, A. (2014). ¡Crear o morir!: La esperanza de Latinoamérica y las cinco claves de la innovación. Penguin Random House Grupo Editorial.
Perraton, J., Goldblatt, D., Held, D., & McGrew, A. (1997). The globalisation of economic activity. New Political Economy, 2(2), 257-277.
Rennie, M. W. (1993). Global Competitiveness: Born Global. McKinsey Quarterly, 4, 45-52.
Restrepo Morales, J. A., & Vanegas López, J. G. (2015). Internacionalización de las pymes: Análisis de recursos y capacidades internas mediante lógica difusa. Contaduría y Administración, 60(4), 836-863. http://dx.doi.org/10.1016/j.cya.2015.07.008
Startup Ecosystem Map. (2020). https://www.startupblink.com/blog/about/
Startup Genome. (2021). Decoding Startup Success. https://startupgenome.com/
Sutter, M. B., Vasconcellos, E., & Polo, E. F. (2014). Internationalization strategies Adapted by natura in Latin America and Europe: An exploratory study with an emerging market company. African Journal of Business Management, 8(14), 561-571.
Trippel, A. (2015). Born globals: Darstellung und kritische würdigung. Ilmenauer Schriften Zur Betriebswirtschaftslehre, 1, 3-41.
van Tulder, R. (2015). Getting all motives right: A holistic approach to internationalization motives of companiesnull. Multinational Business Review, 23(1), 36-56. doi:10.1108/MBR-12-2014-0068
Publicado
2021-12-21
Como Citar
Betancourt Chaparro, J. S., & Jundt, T. (2021). INTERNACIONALIZACIÓN DE “STARTUPS” COLOMBIANAS: NUEVAS PERSPECTIVAS. Revista De Economía & Administración, 18(1). Recuperado de https://revistas.uao.edu.co/ojs/index.php/REYA/article/view/342
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