Technological Innovation In SMEs: Analysis Of An Artisan Wine Production Unit

Abstract

Technological innovation can bring value to organizations, thanks to radical innovations and incremental of products and processes, positively impacting productive units, especially those with a system of artisanal production. The objective of this work was to identify the impacts generated by adopting
innovation strategies in an artisan wine producing company. Using a survey under the guidelines of the Oslo Manual to collect primary data, and analyzed with qualitative methods, it was possible to understand and identify the factors that have led the productive unit to success. The main results show that the efforts in technological innovation allowed the company studied to be strengthened and commercially leveraged, increasing productivity and efficiency levels without resorting to investment in advanced technologies.
in advanced technologies.