Design of a Situational Model Through Organizational Metaphors in Order to Identify which Factors Affect Productivity of Smes in the Accommodation Service Activities in the City of Celaya, México

Abstract

SMEs are an important part of the economic growth of a country; however, many of them are affected in a negative way by the limited knowledge of the factors that are involved in their productivity, triggering different types of problems. In order to contribute to reduce these effects, this study proposes a situational model based on organizational metaphors, which allows identifying the most relevant factors that influence the productivity of SMEs for the Accommodation service activities in the city of Celaya (Guanajuato, Mexico). The research is descriptive and transversal, information is collected through surveys, interviews and the application of the hierarchical analysis method. The result reflects that the most significant factor is job satisfaction.