Business Planning and Competitive Advantage in the Entrepreneurship of Neighborhood Stores Affiliated to the National Union of Merchants - Undeco in the City of Santa Marta

Abstract

This study analyzes entrepreneurship as a source of competitiveness of Colombian neighborhood stores, which are establishments for buying and selling groceries that are located in Colombian neighborhoods. The objective of the research was to identify strategic planning and characterize the competitive advantages of neighborhood stores in the city of Santa Marta, Colombia. This research has been carried out within the positivist paradigm and it is of explanatory type, with a design non-experimental field transverse. The population was finite, using the survey technique, through a self-administered questionnaire, validated by ten experts and a Cronbach’s Alpha reliability of 0.84. It was concluded that the planning of the entrepreneurship is designed in function of the financial aspect, leaving aside actions as the management.